➔ Branding / Art & Creative Direction / Illustration
UNHOOK - eyewear
UNHOOK is a funsport-inspired eyewear brand designed for those who live life to the fullest. Whether you're riding waves, flying through the air, or just enjoying the sun, UNHOOK brings the perfect blend of style and performance to the table. For this project, I developed the corporate identity, including the logo design, product catalog, promotional materials, T-shirt graphics, stickers, and advertising posters.
The sunglasses come in four distinct model lines – Yuri, Buddy, Hawk, and Sancho – each with its own unique character and design philosophy. The goal of this project was to develop a playful and vibrant visual identity, featuring bold colors, dynamic typography, and cartoon-inspired characters that capture the fun and energetic spirit of action sports.
